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Apologies are such important verbal transactions. So why are so many of them so bad?

Apologies are such important verbal transactions. So why are so many of them soooo bad? Susan McCarthy and Marjorie Ingall from SorryWatch and Laura Beaudin of fauxpolo.gy pinpoint what to look out for, to sort the apologies from the fauxpologies.

Susan McCarthy and Marjorie Ingall analyse apologies on the SorryWatch website and on their Twitter.

Read Laura Beaudin’s MA thesis about fauxpologies.

This episode was produced by Helen Zaltzman.

The music is by Martin Austwick.

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30 minutes

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