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Bolsonaro’s 2018 campaign turns him from rank outsider to president of Brazil. With his sons at his side, he uses social media to achieve an extraordinary electoral victory.

The second episode tells the story of Bolsonaro’s extraordinary electoral campaign from the fringes of Brazilian politics to the presidency of Brazil. It is a story that shows the remarkable power of social media in transforming the political fortunes of a candidate no-one believed had any chance of victory.

When Bolsonaro announced his candidacy in 2016, few thought he would even come close. The political establishment treated him as a joke, while early polls gave him just 4.5% support. The situation was made difficult for him by the fact that the frontrunner was former president Lula da Silva, the most popular president in Brazilian history and a titan of Brazilian politics. But with his three sons at his side, Bolsonaro embarked on one of the most brilliant electoral campaigns in modern political history.

10 months left to watch

59 minutes

Signed Audio described

Credits

Role Contributor
Producer Laura Coquereau
Animator Andy A'Court
Composer Roger Goula
Production Manager Abigail Stroman
Series Producer Raquel Toniolo
Executive Producer Ricardo Pollack

Broadcasts