How a colourful plastic brick revolutionised play
As Lego celebrates its 90th anniversary, we look at how it's remained top of its game.
Since it was invented, the Lego brick has never really changed.
Designs may have got more extravagant and the colours may be even brighter, but the simple act of attaching one brick to another remains the same.
As the Lego Group celebrates its 90th anniversary, we look at its continuing appeal to children and adults around the world - and explore how things have changed for the company over the decades.
For 5 Minutes On, Βι¶ΉΤΌΕΔ reporter Steve Holden - a self-confessed Lego fanatic - speaks to the Lego Group's Vice President of Design, Matthew Ashton, about his love of the brick and where Lego will go in the future. He also visits the world's largest Lego store - in London's Leicester Square - to meet some of the toy's biggest fans.
Photo credit: Roberto Machado Noa/LightRocket via Getty Images
