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2. The Punk Revolution

BrewDog blew up β€œBig Beer” as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain’s business manoeuvres be undercutting the very ethos that made the brand so popular?

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34 minutes

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  • Good Ship BrewDog

    β€œPunk” CEO James Watt made BrewDog a Β£2bn firm but a storm is brewing aboard The Good Ship