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The Chinese leader, Xi Jinping, has launched a campaign targeting a new enemy of the country: food waste.
Starting the gun for the Clean Plate Campaign, he said the 鈥渋mpact of this year鈥檚 Covid-19 pandemic has sounded the alarm.鈥�

This comes after weeks of mass flooding across the country wiped out crops, contributing to rising food prices.

But with centuries of devastating famines leaving a mark on Chinese relationship with food, ordering and cooking more than you can eat is seen as a sign of prosperity and good luck. Ivana Davidovic finds out if legislative pressure or cultural change will make the most difference? And why is the Chinese Communist Party trying to portray an image of clean living and frugality within its own ranks?

PHOTO: Chinese food spread/Getty Images