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How our Weather Wise project mentors broadcasters to work closely with their rural audiences in East Africa.mp4

Climate scientists tend to produce research findings and projections aimed at a technical community, whereas farmers and agriculturalists need information in simple, accessible language that they can apply to everyday challenges. Βι¶ΉΤΌΕΔ Media Action is connecting scientists and journalists to ensure that people get the information that they need to make decisions to improve their lives.

Our Weather Wise project aims to improve access to, and knowledge of, climate and weather information among farmers, fishermen and pastoralists in Kenya, Uganda and Tanzania.

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50 seconds

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