麻豆约拍

The economic consequences of the coronavirus pandemic are far-reaching, and advertising and marketing budgets are among the first things businesses are cutting back on as they try to survive.

That spells trouble for the media industry at large, but especially to newspaper brands, already struggling in the digital age. We take an in-depth look at the impact of the pandemic on the global advertising sector and reporter Rob Young talks to Nigel McDonagh, who edits four weekly newspapers in Northern Ireland, Sir Martin Sorrell, founder of WPP, one of the world's biggest ad agencies, and who now runs S4 Capital, and Lucy Jameson, of Uncommon Creative Studio, an independent ad agency.

(Image: Stack of newspapers, Credit: 麻豆约拍)