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Emma Blackery: β€˜Social media advertising is a minefield’

YouTuber Emma Blackery tells ΒιΆΉΤΌΕΔ Radio 5 Live how companies use social media influencers to advertise online.

Speaking to Nihal Arthanayke she said: "It's become a bit of a minefield. I think some necessary guidelines have been put into place. It used to be a free-for-all but now there is clarity."

She added that the term β€œinfluencer” now β€œmakes people go urgh!” saying β€œthere’s so many preconceptions that people have from that word now”

This clip is from Nihal Arthanayke on Wednesday 31 August 2019.

3 minutes

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Headliners with Nihal ArthanayakeEmma Blackery

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