Main content
Listen now

The commercialisation of yoga

As the UN marks International Day of Yoga, Professor Rohit Deshpande of Harvard Business School in Boston discusses his research into the branding and commercialisation of yoga.

(Picture: A Lululemon yoga session. Credit: Lululemon)

3 minutes

This clip is from

World Business Report

Show available episodes

More clips from World Business Report

See all clips from World Business Report (1074)