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How streaming became the music industry's unlikely saviour

The rise of the internet generation and the availability of free tunes on platforms like Pandora and Spotify initially led to plummeting revenue for artists and the labels they work for.

However a major industry report by the International Federation Of The Phonographic Industry (IFPI) found that streaming could become the top source of global recorded music revenue. The IFPI found that global recorded music revenues jumped 9.7% to reach $19.1bn last year. Streaming revenues accounted for nearly half of that.

The Βι¶ΉΤΌΕΔ's Benjie Guy went to the IFPI event at London's Soho Hotel to find out what led to the turnaround.

(Image: Amazon Music application is displayed on an Android Sony smartphone in front of hundreds of old vinyls. Credit: Getty Images)

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