How subscription boxes became a multi-billion dollar business
Who doesn't love receiving presents in the post? Well, it is that rationale that has lead to subscription boxes turning into a multi-billion dollar business.
Subscription boxes are typically ordered online and delivered each month in bright or well-designed packaging. These could contain a handful of sample-sized makeup or beauty products. Or for those to lazy to cook, there is now a plethora of options containing healthy or gourmet ready-to-cook meals.
But have we reached peak subscription box? The Βι¶ΉΤΌΕΔ’s Victoria Craig finds out.
(Image: Birchbox at the Refinery29 event in Los Angeles. Credit: Getty Images for Refinery29)
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