麻豆约拍

Free pizza for life. Who could resist such a tempting offer?

The US chain Domino's launched exactly that promotion on social media in Russia last week. There was of course a catch.

To get the pizza, you first had to get a tattoo of the Domino's logo and post a picture of it online.

But the promotion proved to be so popular Domino's was forced to pull it amid controversy and acrimony.

(Photo credit: Getty Images)