麻豆约拍

Shares in the music streaming service Spotify will trade for the first time at the New York Stock Exchange this week, but the debut will not follow the usual path of initial public offerings.

Spotify's shares will launch without the safety net of a deal with investment banks willing to buy the stock and that will challenge traders to work out a price for it and therefore a value for the Swedish company.

Chris Hayes, a media analyst at Enders, tells the 麻豆约拍's Russell Padmore about the unusual share sale.

(Picture: Spotify logo. AFP/Getty Images.)