麻豆约拍

As China's online retailers prepare for Singles Day, the annual internet sales promotion held on the 11th of November, they face huge fines if they are caught selling counterfeit goods, or posting fake reviews.

in 2016 Chinese consumers spent almost $18bn online in 24 hours, many of them shopping with Alibaba.

Duncan Clark, the author of a book about Alibaba, tells us how consumers are worried about being duped.

(Picture: Chinese consumers surfing the internet. Getty Images.)