麻豆约拍

An African e-commerce company has analysed a million online transactions by women and found they love bright contrasting colours and fashions with stripes, but spend more on children's clothing.

They also shop more on the internet on Tuesday, than any other day of the week.

The Chief Executive of Mall for Africa, Chris Foylan, tells the 麻豆约拍's Russell Padmore about the different shopping choices of African women compared to female consumers in other regions of the world.

(Picture: African women shopping online. Peathegee/Getty.)