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Would you pay billions for a cobbler?

Designer shoe company Jimmy Choo is sold to fashion and beauty brand Michael Kors for $1.2bn - but why sell an iconic brand? The hit US television series Sex and the City helped make a global star out of Sarah Jessica Parker, and Choo was the beloved luxury brand of shoes she often wore in the show. Fashion journalist from Womens Wear Daily, Samantha Conti, explains the celebrity following, and where the prospects of growth are now.

(Image: A Jimmy Choo heel. Credit: Tristan Fewings/ Getty Images)

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Duration:

4 minutes