麻豆约拍

The UK's Advertising Standards Authority, which plays a big role in regulating the industry, is adopting a tough stance against commercials that feature common sexist stereotypes.

The ASA wants to consign gender stereotypes to history and discourage advertisements like those that feature a woman as the only family member responsible for cleaning, or a man failing to complete a household chore.

Ali Hanan, the chief executive of Creative Equals, says advertisements influence society so they must change.

(Picture: A woman cleaning in the kitchen. Credit: Andresr via Getty Images.)