麻豆约拍

The sports marketing group IMG, which is credited with a revolution in sponsorship for tennis players over recent decades, continues to create new endorsement deals for the stars of the sport.

IMG's legendary founder Mark McCormack died a decade ago, but his influence lives on and his daughter Lesley McCormack believes the digital age brings more opportunities for tennis players to boost their income, as she explains to the 麻豆约拍's Matthew Kenyon at Wimbledon.

(Picture: Novak Djokovic at Wimbledon. Getty Images.)