Main content

Targeting toys at adults

In just the UK, what retailers are calling the "kidult" market, has grown by 65% in the last five years. It is now worth almost $400 million dollars. So what are kidults buying? That's a question Alex Ritson put to John Baulch, publisher of Toyworld magazine. (Picture: Employees stack boxes in the shelves of La Grande Recre toys. Photo Credit: AFP/ Denis Charlet/ Getty Images)

Release date:

Duration:

3 minutes