Main content
Targeting toys at adults
In just the UK, what retailers are calling the "kidult" market, has grown by 65% in the last five years. It is now worth almost $400 million dollars. So what are kidults buying? That's a question Alex Ritson put to John Baulch, publisher of Toyworld magazine. (Picture: Employees stack boxes in the shelves of La Grande Recre toys. Photo Credit: AFP/ Denis Charlet/ Getty Images)
Duration:
This clip is from
More clips from World Business Report
-
Gen Z candidates gaining ground in 2024 US elections
Duration: 04:30
-
Could a deepfake be used to steal your identity?
Duration: 07:39
-
K-Pop choreographers join the Korean Wave
Duration: 04:31