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Shares surge in trading debut for Snapchat owner.

Investors have jumped in to buy shares in Snap the company that owns the popular Snapchat app.

Snap's shares closed 44% higher on the first day of trading in New York, as Wall Street witnessed proof of investors willing to bet on young, but unproven technology companies.

The initial public offering of Snap's shares was one of the most anticipated for a technology company since Twitter's stock exchange debut in 2013.

Snap now has a value of $34 billion, but does the California start-up firm merit all the excitement. The Βι¶ΉΤΌΕΔ's Will Bain has been trying out the Snapchat app.

(Picture: Snapchat banner at the New York Stock Exchange. Getty Images.)

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