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Halloween mask sales could predict US election results

For the last six presidential election cycles, sales of Halloween masks featuring the faces of the two main party candidates at Spirit Halloween, the world's largest Halloween retailer, have accurately predicted the outcome of the vote. The Βι¶ΉΤΌΕΔ's Alex Ritson found out which are selling best this year from Spirit Halloween's chief executive, Steven Silverstein.

(Picture: Presidential candidate halloween masks. Picture credit: Spirit Halloween.)

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2 minutes