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Privacy Shield US-EU data pact comes into force

When we book hotels, chat on social media or even just browse the web, our personal data is captured by firms. Some businesses need to move that data across borders to store it, but countries have different rules when it comes to protecting our privacy. In the European Union privacy laws are pretty tough but the bloc allowed US firms access to citizens data under what was called the Safe Harbour agreement. But that was ripped up after privacy campaigners argued successfully in court that it allowed US intelligence agents too much access to Europeans' personal details. It meant companies had to rely on more complex ways of transferring such data. Now the EU has activated a new deal with the States, called Privacy Shield, to make it easier for companies once more. But Max Schrems, the Austrian who led the legal fight against Safe Harbour, told Susannah Streeter he thinks the new agreement falls way short of protecting privacy.

(Picture: A US and EU flag. Picture credit: Getty Images.)

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3 minutes