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The age of the brand
The concept of βbrandingβ has become ubiquitous. But what does it really mean? The chairman of Interbrand Rita Clifton, cultural commentator Judith Williamson and media writer Stephen
Armstrong discuss.
Presented by Mark Coles.
ΒιΆΉΤΌΕΔ World Service Archive
This programme was restored as part of the World Service archive project
