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Feminism in the Workplace

On International Women's Day, what does feminism mean in the workplace? And how the advertising industry has re-branded feminism, making it synonymous with female empowerment.

The Βι¶ΉΤΌΕΔ's Gianna Palmer reports from New York about what US women understand by feminism and whether they bring the label into the workplace. Also, presenter Manuela Saragosa speaks to Dr Christina Scharff, senior lecturer in culture, media and creative industries at Kings College in London, about how the advertising industry has used feminism in several campaigns, equating it with female empowerment. And the Βι¶ΉΤΌΕΔ's Asia business editor, Karishma Vaswani, asks professional women in Singapore what it means to be a feminist.

(Picture: People gathered to form a woman symbol to celebrate International Women's Day at in Manila, Philippines; Credit: Jay Directo/AFP/Getty Images)

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18 minutes

Last on

Tue 8 Mar 2016 15:06GMT

Broadcasts

  • Tue 8 Mar 2016 08:32GMT
  • Tue 8 Mar 2016 15:06GMT

Podcast