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Marketing In The Future
The latest tool for marketeers, could 'neuro-marketing' do more harm than good?
'Neuro-marketing' has been developed to help the search for scientific evidence about what consumers like - the marketeer's goal. But could it lead to the discover of an 'inner buy' button which could turn us into shopping robots when pressed?
Also on the programme: The Dutch company offering runaway bridges and grooms the chance to tie the knot and run at the airport. Plus, a look at the new generation of satirical superheroes.
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This programme was restored as part of the World Service archive project