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Is Participation The Future Of Marketing?
How creating communities can help sell a product or service
'Participation marketing' is the new trend in selling a product or service using community-based ideas. A marketing manager explains exactly how it works.
Also on the programme: Can you live without brands? One journalist takes up the challenge. Plus, in the 'cultural ripples,' the show looks at new trends and products from round the world.
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Βι¶ΉΤΌΕΔ World Service Archive
This programme was restored as part of the World Service archive project
