Main content
The Semco Story - Part One
The first of two programmes reporting on Brazilian engineering company Semco in Sao Paulo. The story of Brazilian engineering company Semco, owned by Ricardo Semler. This programme looks back to 1993 when Peter Day interviewed Ricardo Semler before he published his book 'Maverick'.
Βι¶ΉΤΌΕΔ World Service Archive
This programme was restored as part of the World Service archive project
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
Download this programme
Subscribe to this programme or download individual episodes.