麻豆约拍

It may feel like the Christmas season has only just finished, but for the toy industry, there's little respite. Retailers and manufacturers are already looking ahead, to Christmas 2016 and beyond. Toy fairs are an important part of the industry's calendar. They're where toymakers get to size up the competition and retailers get to gamble on the next play phenomenon. The 麻豆约拍's Elizabeth Hotson went along to the British Toy and Hobby Association's Fair in London to see what's going to be hot in the coming months.

(Picture: Toys at the fair. Picture credit: Elizabeth Hotson.)