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Campaigners in Bengal use entertainment to spread health information. When people are bored they don't listen, so if authorities transform dull information into something exciting they will see results.

This is a programme from the Βι¶ΉΤΌΕΔ World Service Archive and was originally broadcast in 2002.

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13 minutes

Βι¶ΉΤΌΕΔ World Service Archive

This programme was restored as part of the World Service archive project