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How hard is it to promote healthy lifestyles and persuade us to make better choices? Professor Paul Weindling from Oxford Brookes University examines the origins of health messages and promotion.

This is a programme from the Βι¶ΉΤΌΕΔ World Service Archive and was originally broadcast in 2000.

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13 minutes

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Βι¶ΉΤΌΕΔ World Service Archive

This programme was restored as part of the World Service archive project