Radio: The medium that refuses to give in and wither away
Radio 2βs Chris Evans, R5L's Emma Barnett & Absolute Radioβs Christian OβConnell on radio
Radio always gets a bit of a ribbing compared to television (itβs only a bit of audio, where are all the pictures? etc). But actually, letβs be honest, we all love radio.
Millions tune in every morning to breakfast shows, drive-time programmes, broadcasts in the middle of the day⦠so we obviously haven't fallen out of love with it. Radio is not dying this death that someone always predicts.
Presenter Emma Barnett hits the nail on the head when she says: βWe, the British people, love it so much - hence we have βa gazillion stationsβ and even says weβre βtribalβ over it, and I agree. Radio 1, Kiss, Capital FM, Absolute Radio, Heart Radio, Magic, Smooth, The Hitsβ¦ thereβs a station for everyone and everybody has their camp.
We were at the ΒιΆΉΤΌΕΔ Radio Academyβs Radio Festival not too long ago and spoke to three big players in the radio game: ΒιΆΉΤΌΕΔ Radio 2 breakfast presenter Chris Evans, ΒιΆΉΤΌΕΔ Radio 5 liveβs Emma Barnett and Absolute Radioβs Christian OβConnell. Hear what they had to say about the medium that continues to defy the odds!
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