Young Audiences: What they Want
Is the Βι¶ΉΤΌΕΔ World Service meeting the demands and expectations that younger audiences? Controller Mary Hockaday and Marketing director Catherine Blizzard respond.
The Βι¶ΉΤΌΕΔ Audience insight team recently conducted a survey of around 13, 000 young listeners from around the world to hear what they value most from a news broadcaster. Now, it is the turn of Over To You’s younger listener panel to reveal what they expect the Βι¶ΉΤΌΕΔ World Service to offer them when they switch on the radio – and what content keeps them listening. Controller Mary Hockaday and Catherine Blizzard, the director of Marketing and Audiences respond to comments on both the Βι¶ΉΤΌΕΔ’s inclusion of positive stories and its tone of reporting.
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- Sat 3 Oct 2015 17:50GMTΒι¶ΉΤΌΕΔ World Service
- Sun 4 Oct 2015 09:50GMTΒι¶ΉΤΌΕΔ World Service
- Mon 5 Oct 2015 01:50GMTΒι¶ΉΤΌΕΔ World Service except Australasia
- Mon 5 Oct 2015 05:50GMTΒι¶ΉΤΌΕΔ World Service East Asia
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