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Apple, Apps and Ads

As Apple unveils its latest shiny offerings - we ask if the famously consumer-focused company can appeal to serious business users.

As Apple unveils its latest shiny offerings - we ask if the famously consumer-focused company can appeal to serious business users. And is the company's boss, Tim Cook, right to predict that the "future of TV is apps"?

Plus - are we becoming increasingly intolerant of advertising on mobile? We examine what the rise of ad-blocking means for the future of the web, and who pays for it.

Rory Cellan-Jones is joined by Mel Exon, managing director of advertising agency BBH, and Chris Foxx from the Βι¶ΉΤΌΕΔ's tech desk.

(Picture: A reporter walks by an Apple logo during a media event in San Francisco on September 9, 2015. Credit: AFP/Getty Images)

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23 minutes

Last on

Sat 12 Sep 2015 10:06GMT
Βι¶ΉΤΌΕΔ World Service West and Central Africa & East and Southern Africa only

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  • Fri 11 Sep 2015 15:06GMT
    Βι¶ΉΤΌΕΔ World Service except Online, East and Southern Africa & West and Central Africa
  • Fri 11 Sep 2015 16:06GMT
    Βι¶ΉΤΌΕΔ World Service Online
  • Sat 12 Sep 2015 10:06GMT
    Βι¶ΉΤΌΕΔ World Service West and Central Africa & East and Southern Africa only

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