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A New Audience for Pakistan

What’s brought a new wave of Pakistani listeners to Βι¶ΉΤΌΕΔ World Service English? And why Hardtalk’s interview with a South African politician divided audience opinion.

What’s brought a new wave of Pakistani listeners to Βι¶ΉΤΌΕΔ World Service English? And why Hardtalk’s interview with a South African politician divided audience opinion.
In the second installment of our examination of the Global Audience Measurement figures – Over To You investigates which countries have welcomed the biggest increase to their audience and why. Rajan Datar speaks to Santanu Chakrabarti, the Head of Audience Insight for the World Service, to hear what’s brought new listeners to Nigeria, Tanzania and the USA. In addition, as Pakistan has experienced one of the biggest rises in listenership – the Βι¶ΉΤΌΕΔ’s Pakistan Correspondent Shaimaa Khalil discusses why the network’s output resonates with this audience and responds to listeners’ questions.
And – a closer look at why Hardtalk’s recent interview with South African politician Mmusi Maimane led some listeners to question the presenter’s impartiality.
Photo: Arif Ali/AFP/Getty Images

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10 minutes

Last on

Mon 13 Jul 2015 01:50GMT

Broadcasts

  • Sat 11 Jul 2015 17:50GMT
  • Sun 12 Jul 2015 09:50GMT
  • Mon 13 Jul 2015 01:50GMT

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