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The Fledging Advertising Industry in Africa
The ethics of advertising, gaining market share and boosting business
A report on the business of advertising on the African continent.
The importance of advertising to publications and radio and the competition among international companies for the African market.
Plus advertising ethics issues including false claims, advertising for skin lightening products and advertising health products.
Presenter: Graham Mytton.
Βι¶ΉΤΌΕΔ World Service Archive
This programme was restored as part of the World Service archive project
