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Brand Jihad: How Extremism Uses the Tools of Global Business

Does Islamic extremism have a 'business model'? Can economics explain how groups like Islamic State manage to recruit privileged, well-educated young Muslims into their ranks?

(Photo: ISIL militants pose with the trademark Jihadist flag. Credit: AFP/Getty Images/HO/Welayat Salahuddin)

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28 minutes

Last on

Sun 8 Mar 2015 03:32GMT
Βι¶ΉΤΌΕΔ World Service Online

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  • Sat 7 Mar 2015 18:32GMT
    Βι¶ΉΤΌΕΔ World Service Online
  • Sun 8 Mar 2015 03:32GMT
    Βι¶ΉΤΌΕΔ World Service Online

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