Meet the Vloggers
The vloggers who start off making videos in their bedroom and end up being courted by big brands. Can these new relationships disrupt the old ways of marketing?
Vlogging may be the internet's new path to riches. Peter Day meets the Youtubers who start off making videos in their bedroom and end up being courted by big brands. Will these new relationships disrupt the advertising and broadcasting industries and, for those who make the big time, can their authentic appeal be maintained in the face of fame and money?
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Contributors to this programme
Jim Chapman -ÌýVlogger
Emily Hartridge -ÌýVlogger
Dom Smales -ÌýFounder, Gleam
Nick Hayward -ÌýFormer head of creator collaborations and branded content, YouTube
James Emtage -ÌýExecutive producer, Telegraph Hill
Jonathan Hudson -ÌýDigital marketing manager, Â鶹ԼÅÄbase
Nate Elliott - Vice president and principal analyst, Forrester Research
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Broadcasts
- Thu 8 Jan 2015 13:05GMTÂ鶹ԼÅÄ World Service Online
- Thu 8 Jan 2015 20:05GMTÂ鶹ԼÅÄ World Service Online
- Sun 11 Jan 2015 01:32GMTÂ鶹ԼÅÄ World Service Online
- Sun 11 Jan 2015 10:32GMTÂ鶹ԼÅÄ World Service Online
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