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Number 72 Waterloo Road was the studio of the self-styled ‘king of tattooists’ George Burchett, who became one of the most famous tattooists in the world.

The charismatic Burchett opened his tattoo parlour in Waterloo in the early 1900s. The location of Burchett’s studio kept him in brisk business throughout the war. Being close to Waterloo Station meant his studio was in easy reach of the steady stream of soldiers and sailors heading to and from the front.

His talent as a tattooist quickly established him as the servicemen’s favourite. The men were keen to be inked by Burchett as a way of upholding a popular tradition among the troops heading off to battle.

Many requested tattoos reflecting their loyalties to their regiments or that spoke of their allegiance to their country. Others chose portraits of loved ones and reminders of home. Returning soldiers often requested something that would honour lost or fallen comrades.

As Burchett’s reputation grew, so did the profile of his customers, including European royalty. One of his clients was a 9-year-old girl at the request of her father who was a soldier.

George Burchett continued as a tattoo artist long after WW1, continuing his art until his death at the age of 81 in 1953.

Today, he is still viewed as one of the most talented tattoo artists the world has ever seen.

Location: 72 Waterloo Road, Lambeth, London SE2

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