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New radio branding 4 April 1970

Βι¶ΉΤΌΕΔ radio leapt into the 1970s on 4 April 1970 by relaunching Radio 1, 2, 3 and 4. Each station was given a distinct identity and prepared for changing listening patterns and the coming of commercial radio. Despite initial resistance to the changes by some listeners who remained attached to the models of the Light, Third and Βι¶ΉΤΌΕΔs Services, the realignment proved a success and led to bigger audiences in many areas.

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3 minutes