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Are the International Media Getting Africa Right?

What do African audiences want from the Βι¶ΉΤΌΕΔ, and is the Βι¶ΉΤΌΕΔ delivering? Listeners question the director of Βι¶ΉΤΌΕΔ World Service.

For decades, the Βι¶ΉΤΌΕΔ has dominated the media landscape in many countries in Africa. How much do you trust your national broadcaster and other international media - enough to switch off the Βι¶ΉΤΌΕΔ? Over the years, Βι¶ΉΤΌΕΔ output has evolved as audience demands have changed and competition has increased – from radio, TV and digital media. What is the place of the Βι¶ΉΤΌΕΔ in Africa today? What do audiences want from the broadcaster – and is the Βι¶ΉΤΌΕΔ delivering? How should the Βι¶ΉΤΌΕΔ change or adapt in order to retain or increase its influence? This programme is a rare opportunity for listeners in Africa to put their questions to the director of the Βι¶ΉΤΌΕΔ World Service, Peter Horrocks. It is one of three debates and discussions ahead of the transition of the Βι¶ΉΤΌΕΔ World Service to funding by UK audiences in April 2014.

Picture: A young boy with broadcasting equipment, Credit: Dan Kitwood/Getty Images

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55 minutes

Last on

Sun 1 Sep 2013 12:06GMT

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  • Fri 30 Aug 2013 19:06GMT
  • Sun 1 Sep 2013 12:06GMT

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