Main content

Michael Weiss the zip code wizard

Michael Weiss' research into zip codes can determine the books you read, the car you drive and how you like your eggs in the morning. Alistair Cooke finds out how.

Available now

15 minutes

Last on

Fri 14 Jun 1991 21:00

Broadcast

  • Fri 14 Jun 1991 21:00

Featured in...

Why do Americans love their flag?

Why do Americans love their flag?

How The Stars and Stripes became an emotional symbol of a nation.