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Money and sport

How do sponsors and taxpayers get good value for money when they pay for sports events? Plus, the political sensitivities around the legacy of London's Olympic Park.

How do sponsors and taxpayers get good value for money when they pay for sports events?

Lesley Curwen reports on one big sponsorship deal in round-the-world sailing.

She talks to Jorge Calvet of the wind energy company Gamesa and Mike Golding, the skipper who has won a multi-million dollar sponsorship from the company.

Plus, the political sensitivities around the legacy of the London 2012 Olympics. The Βι¶ΉΤΌΕΔ's Alan Urry reports.

And Lesley Curwen talks to Baroness Ford, chair of the Olympic Park Legacy Company, about how much taxpayers will recover from sales of the Olympic Stadium and other land.

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18 minutes

Last on

Mon 2 Jan 2012 08:32GMT

Broadcast

  • Mon 2 Jan 2012 08:32GMT

Podcast