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Quick on the Draw
Peter Day visits Nuremberg in Germany to look at Staedtler and Faber-Castell's productive pencil rivalry.
In an age of high technology communications, two long-established companies in a single German city are still battling each other for supremacy in a global marketplace ... in pencils. In Nuremberg Peter Day asks Faber-Castell and Staedtler how they both stay sharp ... and finds out what light (and shade) they can throw on the success of German industry and the viability of Europe as a single economy.
Last on
Sun 15 May 2011
21:32GMT
Βι¶ΉΤΌΕΔ World Service Online
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- Sat 14 May 2011 04:32GMTΒι¶ΉΤΌΕΔ World Service Online
- Sun 15 May 2011 00:32GMTΒι¶ΉΤΌΕΔ World Service Online
- Sun 15 May 2011 09:32GMTΒι¶ΉΤΌΕΔ World Service Online
- Sun 15 May 2011 21:32GMTΒι¶ΉΤΌΕΔ World Service Online
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