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Laura Tenison, founder and managing director of the baby and maternity wear company JoJo Maman B茅b茅, says the best business advice she can give is to tell budding entrepreneurs to keep their costs down. The best business advice she wants to pass on to budding entrepreneurs is to keep your costs down, a strategy which she says worked for her.

Hugh Hendry of Eclectica Asset Management is a firm believer in the benefits of misbehaviour.

Antony Jenkins, chief executive of Global Retail Banking at Barclays, on how he uses music to get himself in the mood for a meeting.

Atkins chief executive Keith Clarke believes you should always tell the truth - no matter how unpalatable it may be.

Peter Taylor, managing partner of the private equity firm Duke Street, says the best advice he ever had was from his dad on the very first day he went to work.

Jasmine Montgomery recently set up her own branding consultancy Seven Brands. She believes that businesses must continually reinvent themselves in order to prosper.

Mike Lynch is chief executive of Autonomy. He says it's vital to leave enough space for ideas to grow to their full potential.

Dawn Airey, chief executive and chair of UK television broadcaster Channel Five, says when she was a commissioner for children's programming, she learned good ideas can come from anywhere - and anyone.

Crispin Tweddell is the founder and chairman of Piper Private Equity. Over the years, he has abided by one rule when investing in companies: is it different and better? If a business isn't either of these things, Crispin says there's no point in investing.

Venture capitalist Michael Moritz, partner of Sequoia Capital, which invested in Yahoo! and Google when they were only fledgling companies, admits he never followed the best advice he was given.

Alex Cheatle is the chief executive of Ten Group, which provides a range of support services to individual and professional members. He argues companies must be clear about what constitutes success - even if it is very difficult to measure

Rita Clifton is chairman of Interbrand. She says it's important to bring a human element to your business, and find a cause that drives the direction of your work. Rita says if you can get your team to embrace this cause, too, it helps them feel better connected to the business they're working for, which ensures better results.

Reid Hoffman, co-founder of LinkedIn, the professional networking service with over 50 million online members, says his golden rule for investing is to put money into one or more of the seven deadly sins.

Rupert Gavin is chief executive of ODEON & UCI Cinemas Group. He says 'move to the sound of guns' and tackle problems head-on. It may be a difficult situation to confront at the time, but you will regret it more if you ignore it. Problems don't solve themselves.

John Atkin is chief operating officer of crop science company, Syngenta. He says he always abides by three words: know your business.

Eric Grosse is president of travel company, Expedia Worldwide.

John McLaren is chairman of the finance advice company, Barchester Group.

Peter Redfern, group chief executive of Taylor Wimpey, says you need to be brave.

Andrew Morgan, president of Diageo, says it is all down to talent - get a team of stars.

Ananda Mukerji, chief executive of Firstsource, explains why it's ok not to know everything.

Ronan Dunne, chief executive of the mobile phone company O2 UK, the difference between a good business person and a great business person is knowing when not to make decisions.

Irwin Lee is vice president and UK and Ireland general manager of Procter and Gamble.

Nick Wilson is managing director of the UK arm of Hewlett Packard. He argues it is vital to have the respect of your colleagues.

Tim Steiner is the co-founder and chief executive of online supermarket Ocado. He says that even the smallest detail can reveal a large truth about how to make your business run more smoothly.