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Squeaky Clean

In San Diego, Peter Day investigates WD40’s secret formula and finds out how to run an international business using the promise of the original brand to navigate into the future.

WD40 is a 50-year-old spray on water repellant that thousands of users are still finding new uses for - and then they write in to share what they've found. Peter Day discovers some of the management secrets behind the company's top secret formula, and learns some lessons which other, much larger businesses could profit from.

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25 minutes

Last on

Sat 26 Sep 2009 13:05GMT
Βι¶ΉΤΌΕΔ World Service Online

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Broadcasts

  • Tue 22 Sep 2009 08:05GMT
    Βι¶ΉΤΌΕΔ World Service Online
  • Tue 22 Sep 2009 12:05GMT
    Βι¶ΉΤΌΕΔ World Service Online
  • Tue 22 Sep 2009 19:05GMT
    Βι¶ΉΤΌΕΔ World Service Online
  • Wed 23 Sep 2009 00:05GMT
    Βι¶ΉΤΌΕΔ World Service Online
  • Sat 26 Sep 2009 13:05GMT
    Βι¶ΉΤΌΕΔ World Service Online

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