Main content

Toast - Phones 4u

The mobile phone retailer Phones 4u was hugely profitable, so why did it have to close all of its 700+ shops? Sean Farrington and Sam White find out with help from expert guests.

The mobile phone retailer, Phones 4u, was hugely profitable, so why did it have to close all of its 700+ shops?

The Βι¶ΉΤΌΕΔ Business journalist, Sean Farrington and the entrepreneur, Sam White discover how Phones 4u ended up toast with help from expert guests including:

John Caudwell - Phones 4u founder

Nikki Barrow & Chris Papageorgiou - former Phones 4u staff members

Ian White - editor of Mobile News magazine

Produced by Jon Douglas. Toast is a Βι¶ΉΤΌΕΔ Audio North production for Βι¶ΉΤΌΕΔ Radio 4 and Βι¶ΉΤΌΕΔ Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on Βι¶ΉΤΌΕΔ Sounds

Available now

25 minutes

Last on

Thu 28 Nov 2024 12:32
Βι¶ΉΤΌΕΔ Radio 4

More episodes

Previous

Toast - Dan-Air

Next

Hair Loss Products

See all episodes from Sliced Bread

Featured

  • .

Broadcast

  • Thu 28 Nov 2024 12:32
    Βι¶ΉΤΌΕΔ Radio 4

Podcast

  • Sliced Bread

    Greg Foot investigates the so-called wonder products making bold claims.