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Olivia Jenkins came up with the idea of creating a tarnish proof jewellery brand after her mum died in 2017 – she was a jewellery lover and was keen on keeping fit.
Olivia ended up naming the brand after her, D.Louise, when the business started in 2021. Her aim was to offer timelessly designed pieces at affordable prices, for the growing athleisure market, and they have become popular.
They’ve had investment from former chair of Gymshark, sold over half a million piece, appeared on multiple ‘ones to watch’ lists, and you may have spotted their items being worn by athletes at this year’s Olympics and Paralympics.

You can contact You & Yours by emailing youandyours@bbc.co.uk or using the hashtag #youandyours

Presenter: Winifred Robinson
Producer: Dave James