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How the digital revolution has inspired black artists to go it alone and bypass the major record labels entirely - but at what cost?

A look at the rise of artists who, in more recent years, own their own rights and decide for themselves what to do with them.

Building huge management teams, and moving into merchandising and entrepreneurship, artists like Ice-T, Jay-Z, Drake and Stormzy realised the power of their global brands and became richer than their predecessors had ever imagined. But not all independent artists had it so good, and with the rise of the streaming services, many found they could have massive hits and yet receive just a fraction of the income their songs were generating.

Whilst they feel progress is going in the right direction, many black artists feel the battle is not yet won.

10 months left to watch

58 minutes

Signed Audio described

Last on

Wed 16 Oct 2024 02:45

Credits

Role Contributor
Narrator Zawe Ashton
Director Alison Duke
Editor Alex Pascall
Series Producer Guy Evans
Executive Producer Greg Sanderson
Executive Producer Julie Bristow
Executive Producer Sabrina Elba
Executive Producer Idris Elba
Production Company Zinc Television London

Broadcasts

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