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Charlotte Figg and Purdy Rubin came up with the idea of making all-natural, nontoxic cleaning products in 2016. At the start they ran workshops on how to make your own eco-cleaning products, using this time to research and test ideas.
In 2020 Purdy & Figg was born, with Purdy’s two sons, Jack and Charlie, coming on board. In 2022 their ‘hero’ product came to market – the counter cleaner.
They have grown the business into one of the fastest growing private companies in the UK, with a predicted revenue of £40m in 2024, and profits of £1m in 2023. All this from an idea that started with two old friends chatting about how they wanted to reduce plastic waste and chemical use in cleaning products.

You can contact You & Yours by emailing youandyours@bbc.co.uk or using the hashtag #youandyours

Presenter: Winifred Robinson
Producer: Dave James