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XBUS Advertising

Episode 8 of 12

Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.

It's week eight, and the candidates are tasked with branding an electric vehicle and creating an advertising campaign before pitching to a panel of experts. One team lose their way as they drive their advert into comic chaos, whilst on the other team a confusing advert gets the red light for its poor location and boring story. In the boardroom, sparks fly as one candidate hits the brakes.

Available now

58 minutes

Audio described

Credits

Role Contributor
Executive Producer Paul Broadbent
Series Editor Naomi Banat
Series Editor Laura Walker
Series Producer Alice Almond
Director Roman Green
Production Company Fremantle

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